Modes of Charitable Fundraising and Innovation

Abstract

“Charitable fundraising” refers to legally qualified charitable organizations soliciting donations openly from society for the purpose of helping people. The “charitable fundraising” to be discussed in the present chapter refers to the activities of raising charitable donations organized by charity organizations as qualified legal persons. As stipulated by the Chinese laws and regulations, there are three forms of organizations that engage in charitable undertakings in China. They are social organizations, foundations, and non-governmental non-enterprise organizations. These charity organizations, which serve as the subjects of the activity of raising charitable donations, are also the agencies receiving social donations and connecting the donors and the recipients. Exploring fundraising methods from the perspective of charity organizations is an important part of the study of charitable donation mechanism.

Explore related subjects

• Communication of Non-Profit Organizations

• Communication of NGOs

• Development Aid

• Microfinance

• Non-Profit Organizations and Public Enterprises

• Non-Profit Organisations

Notes

1. 1.

   Mixer (1993: 63), Dunlop (1993: 12).

2. 2.

   Gao (2010: 118).

3. 3.

   Liu (2011).

4. 4.

   Shandong Charity Federation, “Article 3”, in “Shandong Province Charity Federation Rules of Special Project Fund Management”, May 27, 2013.

5. 5.

   Zhang (2013: 154).

6. 6.

   Dai (2013).

7. 7.

   Xu and Liao (2013: 110).

8. 8.

   In a “Passing-on-Love Run”, the passing-on-love messengers have to seek for the donors. They challenge themselves through jogging and meanwhile attempt to persuade their friends to witness and support themselves in the form of donating. This activity for the public good is based on the promise among friends, which also functions as a disseminator of the public welfare actions, in that, in the magnanimous action, an enthusiastic participant will motivate dozens of or even more friends and acquaintances to join in it and donate, and will turn a charitable activity involving hundreds of people into one backed by thousands.

9. 9.

   Guangzhou Huiling Agency Serving the Mentally Handicapped is an NPO, which was founded in Guangzhou in February 1990 by the parents of some mentally handicapped children with the purpose of mutually helping among themselves.

10. 10.

    “Easy Giving Project” is China’s first micro-public welfare model of “the bank authorized by the donor transferring a fixed amount for donation from his saving account on a monthly basis”, which is oriented to the individuals with fixed incomes. The donors joining in this project can decide on their own monthly donated amounts on the basis of their economic conditions, ranging from 10 yuan to 1000 yuan. (See “Easy Giving Project Launched for Citizens Donating by Bank Cards at Regular Intervals”, Beijing Evening News, on May 28, 2012).

11. 11.

    Gao (2012: 67).

12. 12.

    Standing Committee of Guangzhou City People’s Congress (2012).

13. 13.

    Standing Committee of Hunan Province People’s Congress (2011).

14. 14.

    Deng (2011), Wang (2001).

15. 15.

    China National Bureau of Statistics (2014).

16. 16.

    Lin and Wei (2011).

17. 17.

    Zhang (2014: 208).

18. 18.

    Zhang (2014).

19. 19.

    Lu (2014: 188).

20. 20.

    Zhao (2013: 143).

21. 21.

    Lu (2014: 147).

22. 22.

    American Association of Fundraising Counsel (2014).

23. 23.

    Meng et al. (2012: 30).

24. 24.

    Tian (2003), Zhou (1999).

25. 25.

    Srnka (2003).

26. 26.

    Scherhag and Boenigk (2013).

27. 27.

    Dong (2014).

28. 28.

    Meng et al. (2012: 31).

29. 29.

    Qiu (2014).

30. 30.

    Li (2002).

31. 31.

    Nan and Wang (2013).

32. 32.

    The “monthly donation” here refers to a new donative model of a donor making automatic, fixed small amount, and continued donation on a monthly basis, via a bank which collects the fixed fund once a month from the donor and transfers it to the special fund account of the charity organization or foundation concerned.

33. 33.

    Xu (2013).

34. 34.

    China Internet Network Information Center (2014).

35. 35.

    Zhang (2011).

36. 36.

    Hou et al. (2010: 86–89).

37. 37.

    Li and Wang (2002).

38. 38.

    Wu (2003: 240).

39. 39.

    Standing Committee of China NPC, “Law of the People’s Republic of China on Donation for Public Welfare Undertakings”, effective since September 1, 1999.

40. 40.

    “Understand Things Far Off” in Lü’s Spring and Autumn Annals, Shanghai Ancient Chinese Classics Publishing House, 1996. Translator’s note: Zilu and Zigong are both disciples of Confucius.

41. 41.

    Shi et al. (2001).

42. 42.

    Lu (2014: 40).

43. 43.

    Li (2013).

44. 44.

    Small et al. (2007: 143–153).

45. 45.

    Xie (2011: 35).

46. 46.

    China Charity and Donation Information Centre (2014).

47. 47.

    Dou (2014).

48. 48.

    Schaff and Schaff (1999).

49. 49.

    Lin and Jiang (1999: 23).

50. 50.

    Chu (2012).

51. 51.

    Xu (2010).

52. 52.

    Wang and Li (2013: 149).

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Authors and Affiliations

1. Shandong University, Jinan, China

   Jianguo Gao, Xueping Ren & Qin Li

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Correspondence to Jianguo Gao .

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Editors and Affiliations

1. School of Philosophy and Social Development, Shandong University, Jinan, China

   Jianguo Gao

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